Branding is crucial because it impacts consumers that they will remember and enables your customers and clients to know what to anticipate from your business. It is a way of setting yourself out from the other companies in your industry and elaborating on the aspects of what you provide that set you apart as the superior option.

But how should you do it? By sustaining your relationships with people.

Ms. Charesse Chester, our guest in our Season 03, Episode 07 of Thriving in Construction, The Podcast, perfectly explains the importance of building your brand to build your business. For her, everyone should be involved in some way in terms of building the brand.

However, it’s not as easy as most people think. Many activities are involved in building relationships, which in turn will build the business. Just like marketing – whether in physical meetings or social platforms- you must consistently reach maximum potential. This episode will undoubtedly help you recognize the importance of online presence.

“So the first step to do if you’re a small business, I would say, is get online, find out your industry, find out your region and just sign up for the newsletter. Let them send you the information, and you go through it.” Charesse Chester

What You’ll Learn from this Episode:

• The importance of social media marketing to enhance your brand awareness
• The significance of having a mentor in your business
• How to get around through diversity and inclusion
• How to sustain business relationships over time

Connect with Charesse Chester on LinkedIn

Connect with Patricia Bonilla on LinkedIn and learn more about Lunacon Construction Group

Contact Lunacon Construction Group on LinkedIn