CEO in the Making: How to Write a Capability Statement That Gets You Noticed (and Helps You Win Contracts!)

If you’re diving into government contracting, you’ve probably heard that you need a capability statement.

And sure, it’s an important tool—but let’s be clear:

A capability statement alone won’t win you contracts.

It’s not a bid. It’s not something you just throw on a website and hope for the best. It’s a relationship-building tool. It helps you get in front of decision-makers, prime contractors, and government agencies—but only if you do it right.

So, let’s talk about how to create a capability statement that actually works and helps you land real opportunities.

What Is a Capability Statement (and Why Do You Need One)?

A capability statement is a one-page marketing document that tells government buyers:

✔ Who you are
✔ What you do best
✔ Why they should trust you with their projects


It’s basically your business’s resume for government contracting.

Will it win you a contract overnight? No.
​Will it get you in the door and put your business on the radar of decision-makers? Absolutely.

When & Where to Use It

Your capability statement isn’t something you create and let collect dust—it’s a networking and relationship-building tool.

Here’s where you’ll actually use it:

  • One-on-One Capability Briefings – Some agencies invite small businesses to meet with them. They’ll often ask for your capability statement ahead of time.
  • Conferences & Matchmaking Events – Have printed copies, save a PDF on your phone, and—this is a game-changer—add a QR code that links directly to it.
  • Your Website & LinkedIn – If you don’t have a website yet, upload your capability statement to LinkedIn so agencies can easily find it.

Pro Tip: If a contracting officer ever says, “Send me more info about your company,” this is what you send them!

How to Write a Capability Statement That Stands Out

A strong capability statement is about clarity, not just creativity. Keep it clear, concise, and relevant.
Here’s exactly what to include:

1️⃣ Corporate Data (Must-Have Information)
✔ Business Name & Logo
✔ DUNS Number & Unique Entity ID (UEI)
✔ CAGE Code
✔ Business Address & Contact Info

2️⃣ Set-Asides & Certifications
✔ 8(a), WOSB, HUBZone, SDVOSB – Highlight any small business designations!
✔ Relevant Government Contracting Vehicles

3️⃣ About Us
✔ A quick, high-impact description of who you are and what you do.

4️⃣ Core Competencies
✔ Your top skills, services, and capabilities—Customize this section based on the agency or contract opportunity. Keep it clear, concise, and results-driven.

5️⃣ Past Performance
✔ List relevant government or private-sector projects.
✔ If you’ve worked with recognizable companies or agencies, include their logos—agencies trust businesses with proven experience.


6️⃣ Your Competitive Advantage
✔ What sets you apart from the competition? Highlight your unique capabilities, technology, efficiency, certifications, or awards – this is your chance to stand out.

7️⃣ References or Testimonials (Optional, but Highly Effective)
✔ A strong testimonial from a past client or government buyer builds instant credibility.


​📌 Pro Tip: Keep it to ONE page. Government buyers won’t read a five-page document.

Want Help Creating a Capability Statement That Actually Gets You Noticed?

I invite you to join our Project Manager to CEO Workshop on March 1-2.

🎟 Seats are filling up fast!
Click below to secure your spot now:

✨ Bonus: The first 5 registrants will get an exclusive follow-up coaching session in early 2025!

Your capability statement is just the first step—let’s make sure it helps you win contracts.

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