If you’re diving into government contracting, you’ve probably heard that you need a capability statement.
And sure, it’s an important tool—but let’s be clear:
A capability statement alone won’t win you contracts.
It’s not a bid. It’s not something you just throw on a website and hope for the best. It’s a relationship-building tool. It helps you get in front of decision-makers, prime contractors, and government agencies—but only if you do it right.
So, let’s talk about how to create a capability statement that actually works and helps you land real opportunities.
What Is a Capability Statement (and Why Do You Need One)?
A capability statement is a one-page marketing document that tells government buyers:
✔ Who you are
✔ What you do best
✔ Why they should trust you with their projects
It’s basically your business’s resume for government contracting.
Will it win you a contract overnight? No.
Will it get you in the door and put your business on the radar of decision-makers? Absolutely.
When & Where to Use It
Your capability statement isn’t something you create and let collect dust—it’s a networking and relationship-building tool.
Here’s where you’ll actually use it:
- One-on-One Capability Briefings – Some agencies invite small businesses to meet with them. They’ll often ask for your capability statement ahead of time.
- Conferences & Matchmaking Events – Have printed copies, save a PDF on your phone, and—this is a game-changer—add a QR code that links directly to it.
- Your Website & LinkedIn – If you don’t have a website yet, upload your capability statement to LinkedIn so agencies can easily find it.
Pro Tip: If a contracting officer ever says, “Send me more info about your company,” this is what you send them!
How to Write a Capability Statement That Stands Out
1️⃣ Corporate Data (Must-Have Information)
✔ Business Name & Logo
✔ DUNS Number & Unique Entity ID (UEI)
✔ CAGE Code
✔ Business Address & Contact Info
2️⃣ Set-Asides & Certifications
✔ 8(a), WOSB, HUBZone, SDVOSB – Highlight any small business designations!
✔ Relevant Government Contracting Vehicles
3️⃣ About Us
✔ A quick, high-impact description of who you are and what you do.
4️⃣ Core Competencies
✔ Your top skills, services, and capabilities—Customize this section based on the agency or contract opportunity. Keep it clear, concise, and results-driven.
5️⃣ Past Performance
✔ List relevant government or private-sector projects.
✔ If you’ve worked with recognizable companies or agencies, include their logos—agencies trust businesses with proven experience.
6️⃣ Your Competitive Advantage
✔ What sets you apart from the competition? Highlight your unique capabilities, technology, efficiency, certifications, or awards – this is your chance to stand out.
7️⃣ References or Testimonials (Optional, but Highly Effective)
✔ A strong testimonial from a past client or government buyer builds instant credibility.
📌 Pro Tip: Keep it to ONE page. Government buyers won’t read a five-page document.
Want Help Creating a Capability Statement That Actually Gets You Noticed?
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Your capability statement is just the first step—let’s make sure it helps you win contracts.
